Amazon is the king of online shopping, making life easier for millions of buyers and sellers. It offers endless products, fast delivery, and great deals. But is it always the best choice?

In this review of Amazon Pros and Cons, we’ll uncover what makes it amazing—and where it falls short. We’ll also share exciting alternatives that could give you more value, better options, or a shopping experience that aligns with your values. Let’s dive in!

Pros of Amazon

1. Endless Variety

Amazon is a marketplace giant, offering over 12 million products across categories. Need a smartphone or a rare book? It’s probably on Amazon. For instance, during the 2023 holiday season, customers ordered everything from the latest iPhones to personalized mugs, proving its unmatched variety.

2. Convenience at Its Best

Imagine running out of coffee pods in the morning. With Amazon’s same-day delivery, you could have them on your doorstep by evening. In cities like New York, services like Amazon Fresh even deliver groceries within hours, making life easier for busy people.

3. Perks of Prime Membership

Amazon Prime has over 200 million global subscribers, and it’s easy to see why. In addition to free two-day shipping, members enjoy exclusive deals during events like Prime Day, where sales surpassed $12.7 billion in 2023. Plus, with Prime Video, you get hit shows like The Boys and Jack Ryan.

4. Trusted Customer Support

Amazon’s customer-first policy shines with its easy returns. For example, if your package arrives damaged, you can get a refund or replacement within days. Many users share stories of hassle-free returns, with 87% customer satisfaction reported in a Statista survey.

5. A Boost for Sellers

Small businesses thrive on Amazon. In 2023, sellers accounted for 59% of Amazon’s sales, showing how the platform helps entrepreneurs succeed. Take the story of a small candle business that grew into a global brand by using Amazon’s Fulfillment services to reach customers worldwide.

Cons of Amazon

1. Environmental Impact

Amazon’s rapid delivery comes at a cost. The company shipped over 4 billion packages in 2023, contributing significantly to packaging waste. Critics argue that its carbon footprint—71.54 million metric tons of CO₂ in 2022—is unsustainable. While Amazon pledges to achieve net-zero emissions by 2040, its environmental practices remain under scrutiny.

2. Tough for Small Sellers

Selling on Amazon isn’t easy for everyone. Many small businesses struggle with high fees, which can range from 8% to 45% of sales, depending on the category. In 2023, reports surfaced about sellers feeling pressured to offer steep discounts just to stay competitive during events like Prime Day.

3. Data Privacy Concerns

Amazon collects massive amounts of customer data, from browsing history to Alexa voice commands. Concerns arose in 2022 when reports showed Amazon sharing user data with 80 advertising partners without clear consent. Privacy advocates warn that such practices could compromise user trust.

4. Labour Issues

Amazon’s warehouses are notorious for harsh working conditions. In 2023, several workers filed complaints about exhausting 10-hour shifts and limited breaks. Reports from the UK highlighted that employees in fulfillment centers often walked 10 miles or more per day while meeting strict performance targets.

5. Market Dominance

Amazon’s dominance hurts competition. For instance, small retailers often lose business to Amazon’s aggressive pricing. In 2023, the U.S. Federal Trade Commission sued Amazon for alleged monopolistic practices, arguing that its market control stifles innovation and harms consumers in the long run.

Alternatives to Amazon

Feature	Amazon	Walmart	eBay	Etsy	Best Buy
Product Variety	12M+ products, from tech to groceries	Wide range, focus on essentials	Unique, secondhand, rare items	Handmade, personalized products	Electronics and appliances
Delivery Options	Same-day, two-day with Prime	Next-day delivery for essentials	Seller-determined shipping times	Standard shipping only	Same-day or scheduled delivery
Pricing	Competitive, frequent deals	Competitive with loyalty discounts	Varied (bargains to high-end)	Often premium due to craftsmanship	Competitive for tech products
Sustainability Focus	Pledged net-zero by 2040, heavy packaging use	Less focus on eco-initiatives	Minimal packaging (seller-based)	Small-batch, artisan eco-friendly	Recycling programs for electronics
Best For	Convenience, variety	Essentials, families	Bargain hunters, collectors	Unique gifts, artisanship	Tech enthusiasts

1. Walmart

Walmart has stepped up its e-commerce game in recent years. With Walmart Plus, customers enjoy free shipping and discounts on groceries, competing directly with Amazon Prime. For example, Walmart’s NextDay Delivery service ensures essentials like diapers or groceries arrive in less than 24 hours, perfect for last-minute needs.

2. eBay

Looking for unique or secondhand items? eBay remains a top choice. The platform attracts vintage lovers, collectors, and bargain hunters. A real-world example is the thriving sneaker resale market, where rare shoes sell for thousands, often exclusively on eBay due to its authentication services.

3. Etsy

Etsy stands out for handmade and personalised goods. Small businesses and artisans thrive here, offering one-of-a-kind products. In 2023, Etsy reported 95 million active buyers, many seeking unique gifts or home decor items unavailable on Amazon.

4. Target

Target’s user-friendly website and app make it a favourite for families. The Target Circle program offers discounts, and the brand’s collaboration with major designers attracts loyal shoppers. Plus, with options like Drive-Up Pickup, customers can skip shipping altogether.

5. Best Buy

Tech enthusiasts turn to Best Buy for electronics. Whether it’s laptops, smartphones, or home theatre systems, Best Buy offers expert advice and installation services. The Totaltech Membership provides exclusive deals and extended warranties, giving it an edge over Amazon in customer service.

To sum up, Amazon changed how we shop with its convenience and variety, but it’s not perfect. From privacy concerns to small-seller struggles, there are valid reasons to explore alternatives.

Platforms like Walmart, Etsy, and eBay offer unique benefits, from handmade items to tech deals. Choosing the right platform depends on your priorities—speed, sustainability, or supporting small businesses.

What do you think? Share your thoughts, experiences, or favorite alternatives in the comments. We’d love to hear your suggestions!

If you want to learn more on this topic please read our comprehensive on How to Find Good Products to Sell On Amazon FBA.